Business Profile
Subway is a globally recognised fast-food franchise known for offering made-to-order sandwiches, salads, and beverages. It has earned widespread popularity due to its extensive variety of fresh toppings, allowing customers to craft custom-made sandwiches tailored to their individual tastes.
The Subway Berserker franchise, featuring a convenient drive-thru, was established by its current owner in 2013. Over its successful 11-year operation, it has become a well-loved destination for delicious and personalised meals.
The Subway Berserker franchise offers a seamless operation managed efficiently under its current management. This drive-thru location features two make lines, effectively doubling the business's capacity. Advanced number plate recognition technology in the drive-thru allows for fast, personalised service by recalling customers' previous orders.
The business is supported by a dedicated team comprising 20 operational staff members and a operations manager. This strong team structure enables the owners to maintain strategic oversight without needing to engage in daily operations actively.
Subway Berserker benefits from the franchisor's robust marketing and advertising efforts. The franchise contributes 4.5% of its monthly sales to the national marketing fund, which supports various brand recognition campaigns. These campaigns include signage, television and radio ads, and community engagement through social media platforms like Facebook and Instagram.
The franchisor is committed to franchisee success, ensuring an exceptional customer experience. This commitment includes a Business-to-Customer (B2C) marketing strategy that utilises an opt-in app database for personalised promotional messages, enhancing the Return on Investment (ROI) for each campaign.
Subway Berserker presents excellent growth potential for buyers interested in taking an active role in the business. An owner-operator could focus on expanding the customer base and reducing labor costs, leading to increased profitability through hands-on management.
